using social bookmarking as the ultimate viral marketing concept


Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a bookmarking system, users save links to web pages that they want to remember and/or share.

These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Bookmarking could be one of the best things that ever happened to websites and blogs.

Basically these Bookmarketing sites allow users to create a set of content bookmarks.

These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content.

This gives the user a way to classify, rank and organize content using tags.

One of the most popular Social Bookmarking Site's is del.ici.ous, which has millions of users.

Bookmarking sites have an intrinsic advantage over search engines and other bots because people choose what to bookmark rather than relying on a program to categorize and qualify content.

There is an implied quality in something that someone has taken the time to select.

Bookmarkers read other people’s bookmarks and add them to their own if they like them.

There are also RSS feeds so people can see what others are tagging, and it is a textbook example of viral marketing.

You can provide a facility on an Affiliate Blog for delicious tagging.

There is a terrific WordPress plugin called "Sociable" that allows direct tagging for tons of Social Bookmarking sites.

If you don’t have it as part of your blog you should get it and install it today.

So what can YOU do to get the bookmarking virus ramped up? Here are two basic considerations:

1. Write good content. There's an interesting observation about del.icio.us items that make it to the top of the site.

You can take a look at it, but basically the observation is that lists, how-tos, technical articles and humor get to the top faster than the other categories.

2. Everyone should have the tools to bookmark easily. If you have a blog, use Sociable.

It’s terrific. If you have a site, there are plenty of interesting tools that will help you make it easy for your visitors to bookmark your content.

Check out AddtoBookmarks.com this is a good one.

There are Social Bookmarking sites popping up all over the place. But here are some of the most popular sites people are flocking to, and I think they are 10 of the best.

Del.icio.us , Listible, digg, stumbleupon, blinklist, spurl, magnolia, furl, blogmarks, reddit.

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