An Email Marketing Superiority Strategy Is Rock Solid And Simple
Having an email marketing superiority strategy is very impressive when you consider most people don’t even look at email as a part of their marketing arsenal; much less have an email marketing strategy.
But the truth is, email can be a vital component of keeping your business healthy and wealthy.
What’s amazing about email is how quickly it became the norm for most communication.
It was just fifteen years ago that most people had never heard of email and only a few people had ever used it. Now, virtually everyone has an email address, and for many, it’s their primary mode of communication.
Email is wonderful because it’s free and it’s fast, giving us instant gratification and something to do while we’re online and wanting to communicate with family, friends or business associates.
But this is also email’s big downfall, and the reason you need an Email marketing strategy.
Because it’s free and quick, email rapidly became over run with spam. And believe me you do not want to be called down for spamming anyone on the internet in any way, shape or form, If your caught sending spam it could deal a serious blow to your internet marketing efforts for a long period of time.
Fortunately, I’m going to make this easy for you. There are thousands of possible strategies you could use, but I’m going to lay out a rock solid, simple, usable email marketing superiority strategy for you right now.
The very first thing you need to do is make sure you’re using your own email correctly. Do you have a link to your website in your signature?
If you don’t, you’re losing free exposure to all the people who email you already, and who are eager to hear from you. These same people may also forward your email, so you may be missing out on the most basic form of viral marketing there is. Think about it.
The next thing you need to do is get an autoresponder service. This is a cheap and easy way to collect and manage a list of people who are ready and willing to hear from you.
What this does is create a mailing list that allows you to send personalized emails to those same people who want to hear from you.
Now you can get these people on your mailing list by having an email capture form on your website. You send people to your website, offer them something of value for free in exchange for their email address, like a coupon , free report, or free ebook and then get their email address in return.
The autoresponder service will give you the code necessary to put the capture box on your webpage, just have your webmaster slip it in. It takes less than five minutes.
Once you have the service set up and customers and potential customers are opting-in, what you need to do then is talk to them, don’t try to just sell, sell, sell, give them some special bonuses and advice, and give them a lot of reasons to keep doing business with you.
There you have it, the best and simplest email marketing superiority strategy around. You can have it up and running in less than an hour and your business and customers will thank you for it.
email marketing superiority