using an introduction to ecommerce for your marketing advantage
This introduction to ecommerce will help you understand the different types of commerce, as well as its advantages and drawbacks.
Electronic commerce is all around us, it has been for years, even long before the Internet.
Starting in the 60s, businesses began sharing files and information with each other electronically, the very first form of electronic commerce.
With the Internet, people gained the ability to purchase goods and services from businesses and each other, electronically. All these make up the face of this type of commerce today.
Business-to-business commerce is the exchange and transfer of files and money between businesses, and as we've mentioned, this began in the 1960s.
It took hold in the 80s, though, when one standard was set for electronic transactions that allowed all businesses to connect this way.
Consumer-to-consumer commerce is when a person goes online and exchanges goods and services with another person.
Ebay, for instance, is the original consumer-to-consumer site, with its auctions in which anyone can put up goods for sale to the site's visitors.
Peer-to-peer commerce began with Napster offering free music downloads via a file-sharing system.
Now there are many more sites and computer programs that operate on that model, where users share files with each other.
And of course, business-to-consumer commerce is simply when consumers purchase goods or services from businesses online.
With the explosion of the Internet's popularity in recent years, this type of commerce has become a multi-billion dollar industry that's only expected to keep growing.
An introduction to ecommerce advantages includes the ability to comparison shop from the comforts of home.
There's no need to stand in line, fight crowds or pay for gas to purchase almost anything you can imagine these days.
Websites cater to each shopper, often with customized recommendations of products based on the items the shopper browses, or previous purchases.
It's convenient and secure, and much less hassle than driving from store to store.
No introduction to this type of commerce would be complete without listing the drawbacks.
Some people are unsure about the idea of purchasing online, either because they're simply unfamiliar with how to do it, or they don't trust that their credit card information is truly safe.
Often, if they're not familiar with the store, they might doubt whether they'll ever received the purchased items.
And some people do enjoy the act of browsing through shops for a day with family or friends. Also, some types of stores do better online than others.
Large purchases, where a consumer wants to be able to see and touch the items before purchase, like furniture, for instance, typically don't see lots of online sales.
As the popularity of the Internet and society's growing familiarity with everything online increases, more people will become comfortable shopping online.
As more people are given an introduction to ecommerce by their friends, and even their children, sales will continue to rise.
introduction to ecommerce
history of Ecommerce
advantages of ecommerce