using pay per clicks to optimize search engine results

Advertising with pay per clicks services or products on the Internet is both extremely effective and extremely competitive.

There are several ways to go about attracting traffic to your website; Pay Per Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign.

Both p.p.c. and SEO are targeted to get your website placed as close to the top of search engine results as possible.

One of the differences is that it takes minutes to set up a p.p.c. campaign versus months for a good SEO campaign.

As with all marketing campaigns, there are advantages and disadvantages.

If you understand the process and monitor your campaign frequently, it can be very effective.

One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, like you do in a typical SEO campaign.

What you do have to do in a pay per click campaign is pay a fee.

The downside is that p.p.c, is essentially a bidding war.

A higher bid than yours will lower your position on search engine results.

This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if this is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth.

You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period.

For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs.

Therefore, you are aiming at a figure less than 50 cents per click.

Another essential element of p.p.c. advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing p.p.c. advertising, which are Overture and Adwords Select, usually appear on other popular search engines.

Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for you to make a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends.

Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your p.p.c. campaign is a success.

Please keep in mind that you better know exactly what you are doing when you use pay-per-click are you could very quickly lose a bundle of money, and that is not acceptable. pay per clicks network marketing network marketing strategy work-delegation business outsourcing link strategy

Share this page: