relevant keywords are vital to the success of any website.
We have all heard of them relevant keywords, but what are they really, the best way to put it is, "it's the word or phrase people will put into the search engine to locate your site".
Once you have decided on what keyword you want to use. The best way to decide on what keyword to use to optimize your site is to use a keyword selector tool to put in your phrase or keyword and it will bring up a list of keywords and show how many times those keywords were searched for within the month.
If your keyword was searched a lot, "meaning in the hundreds of thousands of times" then I would suggest you look down the list and find a phrase similar but not searched as much. The reason for this is that there would be too many websites optimized for your keyword.
Your relevant keywords must be in your meta tags of your website. If you open up your website and go to view and click on source you will see a whole lot of writing and if you read it from the top you will see meta name = "keyword" content etc. this is where your keywords have been placed for your website.
You can change your keywords by logging into your website hosting panel and changing them to be more in keeping with your chosen keyword or phrases.
You must then optimize your site so that your keyword can also be found within your website are you would be penalized by the search engines if you have a keyword or phrase which is not anywhere on your website.
Keywords are very important, they help the search engines to identify your site for searchers. So you should optimize your site for your chosen keywords, A lot of website owners use a top 10 optimizer for their site so that they can get within the top 10 sites for their chosen keywords.
It is important to note that you should optimize your site and have your keywords inserted correctly before you submit to the search engines.
The search engines will re-check your site but it may take 30 days for them to come back to your site again, so ensure it is optimized before you submit.
It is also important to ensure you have content on your website that has your relevant keywords embedded in it. It could be articles or items for sale, links or pictures.
Another important note is that search engines like Google read your website from top left to right bottom so try and ensure your keyword is used in the upper left hand corner and the bottom right hand side of your page.
In summation, I can't stress enough, the vital importance keywords have on a successful website.
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