the vital necessity of Internet search engines
It is the search engines that finally bring your website to the notice of the prospective customers.
When a topic is typed for search, nearly instantly, the engine will sift through the millions of pages it has indexed about and present you with the ones that match your topic.
The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the S.E. Rankings.
Further, they all use one of the top 6-7 search engines and these highly used engines attract more visitors to websites than anything else.
So finally it all depends on which engines the customers use and how they rank your site.
And it is the Keywords that play a more important role than any expensive online or offline advertising of your website.
It is found by surveys that when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through searching with an engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading about it in an article.
Thus it’s obvious that the most popular way to find a site, by using an engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than one of these magnificent engines.
All of these engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page.
Don’t forget that algorithms also add a lot of weight to link population (number of web pages linking to your site).
When performed by a qualified, experienced S.E.O. consultant, checking your site for high search engine rankings really does work, but unless you have a lot of money and can afford to pay the expert, don't do it, it can get very expensive.
With better knowledge of these engines and how they work, you can do it on your own.
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