website content search engines love
One of the most important steps to take to ensure that your site
is successful is to have a site that is well-loved by search
engines. This is actually fairly easy to do, but also fairly easy
not to do. It is a known fact that well placed keywords and
keyword phrases on a piece of content will attract search engine
spiders. It is also a well known fact that keyword
stuffing, using keywords way too much, will repel spiders and stop them from putting your site on a search engine.
So what is the delicate balance of having just the right amount
of keywords and keyword phrases? How do you achieve it? How do
you make sure you aren’t overusing keywords? In this newsletter,
we will go over all of the above to help make your site keyword
How do I write content that the search engines love?
The easy answer is to make sure your content has several
keywords. But how is this done in a natural way so not as to
hurt your traffic from actual human beings? Well, it all comes
down to naturally putting keywords into your content. We’ll
briefly go over this process.
#1: Sit down and decide what your content will be about
If your site is all about sports, figure out what kinds of
sports content you’ll put on there. Maybe you’ll write about
basketball or golf or football or any other sport. Or if you’re
running a music site, you could write content about a particular
style of music or band/artist. The point is, make sure that
whatever content you write is relevant to your site.
#2: Make a list of keywords that are relevant to your content
So if you’re writing a music article, these keywords could be:
Rock, Pop, Country, Rap, R&B, Hip Hop and Guitar.
But try to narrow your list down to 2 or 3 keywords. The first
keyword should be a primary keyword(used at least 3 to 4 times in a 500 word document) and the other one or two should be secondary
keywords(used a few times each in a 500 word document). I woudn't worry to much about the secondary keywords though.
#3: Begin writing the content.
As you write each sentence, try to think about where the primary
and secondary keywords might fit in. Wherever it seems natural,
use the keywords. However, you should never try to make them fit
where they don’t fit. If it looks unnatural, don’t use them.
#4: Read over the content.
When you read over the content, try to read it like a visitor
would. Do the keywords you’ve tried to incorporate in the text
distract you from the meaning of the content? Do the keywords
seem blatant? If they do, rewrite the content to make it flow
#5: Count the number of keywords and plain words
If you have a 500 word piece of content, you’ll want to see
around 3 to 4 primary keywords sprinkled throughout the content—a
keyword density of less than 1%. Keyword density is the number of keywords divided by the total number of words.
A keyword density of 1% in a 500 word piece of content would be
5 keywords, 5 will probably be to many for a primary keyword, you want to guard against what search engines consider to be keyword stuffing.
#6: If you don’t have enough keyword density, or have too much,
rewrite the content
Why is keyword “stuffing” bad for my site?
It is bad for your site simply because search engine spiders
have been programmed to skip over sites with excessive keywords.
These would be sites with keyword densities of at least 5 to 10%.
Sites like these are known as spam sites, sites created
specifically to earn high rankings in a search engine due to
high keyword usage. Before, spam sites would be heavily ranked
in a search engine, but not anymore. Spiders are smarter than
ever now, and will be able to detect spam sites a mile away.
That’s why keyword stuffing is a bad thing for your site, it will
actually keep spiders from visiting. Make sure you do not have a
keyword density that will be judged by the search engines as being to high.
Keeping the above things in mind will help you to build a site
that search engine spiders love.
Creating and maintaining a site with content that search
engine spiders love is easy as long as you follow the guidelines
in this newsletter!
to your success... william taylor
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