Using web 2.0, can a marketer create website traffic?
Web 2.0 is the name which has been given as an umbrella term to what is considered to be the next phase of the evolution of the internet. It includes technologies like blogs, wikis and other forms of interaction.
Now web 1.0 is the general term that has been created to describe the world wide web before the bursting of the dot-com bubble in 2001, which was seen by many as a turning point for the internet.
The shift from web 1.0 is a result of technological refinements such as adaptations to broadband, improved browsers, and ajax. It also includes the rise of flash application platforms and the mass development of widgetization, such as flickr and youtube badges.
The shift from 1.0 to 2.0 is also a direct result of the change in the behavior of the people who use the world wide web. Don't forget that web 1.0 trends included worries over privacy concerns resulting in a one-way flow of information, through websites which contained (read-only) material.
Wide spread computer illiteracy and slow internet connections only added to the restrictions of the internet. But now with web 2.0 the use of the web can be characterized as the decentralization of website content, which is now being generated from the bottom up, with many users also being contributors and producers of information instead of only being the traditional consumers.
2.0 can also relate to a transition of some websites from isolated information silos to interlinked computing platforms that function like locally-available software in the perception of the user. 2.0 also includes a social element where users generate and distibute content, often with the freedom to share and re-use.
Hey, this obviously results in the rise of the economic value of the web to businesses, as users can perform more activities online. The complex and continually evolving technology of web 2.0 includes server-software, content-syndication, messaging-protocols, standards-oriented browsers with plugins and extensions and various client-applications.
2.0 websites now typically include some of the following features:
Search – the ease of finding information through keyword search which makes the platform valuable.
Links – provides guides to important pieces of information, and the best pages are the most frequently linked to.
Tags – categorization of content by creating tags that are simple, one word descriptions. Signals – the use of rss (really simple syndication) technology to notify users with any changes of the content by sending emails to them.
So I think some people ardently believe that web 2.0 is the “new wave” of the internet because its a collaboration of a new age designing methodology that encourages ease-of-use, an increase of social interaction among internet users, with cleaner interfaces and usability, free and open-source software, and cross-website synergy.
In summation I think we all wonder if we really can utilize 2.0 to drive traffic to our websites, I think we can once we are familiar with it and use it properly.